GRAPHIC DESIGN IS MY PASSION ⁂ GRAPHIC DESIGN IS MY PASSION ⁂ GRAPHIC DESIGN IS MY PASSION ⁂  

Portfolio of work by Trenton McElhinney PROJECT MENU

Molten USA
FALSEHIGH
Cuttlefish Camo
Americana
Freelance
PROJECTS



Molten USA

Professional Work

[2015–2026]
Graphic Design

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 Over a decade of design work inside one of the world’s most successful sporting goods manufacturers.




FALSEHIGH

Personal Projects

 [2009–]
Art Direction Graphic Design


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 Each FALSEHIGH project treats the medium as an active force—shaping how symbols are interpreted, elevated, or distorted within larger systems.
“The union of opposites on a higher level of consciousness is not a rational thing, nor is it a matter of will; it is a process of psychic development that expresses itself in symbols.”

- Carl Jung

(Collected Works 13; Alchemical Studies)



“In order to express our sense of reality, we must use some kind of symbol: words or notes or shades of paint or television pictures or sculpted forms. None of those symbols or images can ever completely satisfy us because they can never be any more than what they are—a fragment of a reflection of what we feel reality to be.”

-  Mister Rogers







Cuttlefish Camo

Fashion & Branding

 [2023–]
Product Design Art Direction  
Graphic Design


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Experiments in
concealment design.
CUTTLEFISH CAMO started as a military camouflage research project, that eventually turned into an experiment with generative pattern making.






Americana

Tech Startup Work

 [2022–2023]
Graphic Design


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Something.
 Americana Technologies, a startup founded in 2022 by designer Jake Frey, allowed brands and creators to turn physical items such as streetwear, collectibles, cars and artwork into NFTs.








Freelance

Random freelance work

 [2018–2023]
Graphic Design


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 Freelance work created for a variety of clients over the years. Mostly branding and some product design.







©Trenton McELhinney